CASE STUDY

Bespoke Safari Expeditions, Kenya

EVERWILD AFRICA

Branding, Marketing & Sales Funnel Production

SCOPE

End-to-end development of brand identity, marketing system, sales funnel and customer journey for a high-end travel experience company offering privately guided safaris across Kenya.

The project focused on building a clear positioning, structuring the sales funnel, and creating a cohesive system that connects brand, content, and conversion across all touchpoints.

SERVICES

•Business and brand strategy foundation, including positioning, offer structuring, and identity development

•Marketing strategy and production – copy, design, content, mechanics, distribution across channels

•End-to-end sales funnel development connecting physical and digital touchpoints — from print materials and first discovery through email sequences, website conversion, and social engagement to closures.

PRODUCTION OUTPUT

•Brand identity, narrative and visual system

•Website and conversion-focused landing pages

•Sales funnel structure and user flow

•Email automations logic and campaigns

•Social media content system

•Art direction for photo and video production

IMPACT
(Dec 2024 – Apr 2026)

Audience reach & growth

Instagram audience: ~190,000 followers

Views growth: +400% account views/month

Website performance

Website visits: +60% growth year/year

System & business outcomes

Built full-funnel marketing system from scratch

Packaged signature safari experiences sales-ready

Created a evergreen content marketing process

Structured customer journey from discovery to booking

Branding & Marketing Assets

Brand Strategy & Identity • Web Suit • Social Media Content System •Email Marketing •Print

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  • We were looking for a new direction for our bespoke travel brand – something beautiful, editorial and inspirational, not a standard safari brand. Absolutely delighted with the outcome. It now feels like a true reflection of who we are – not only as a company but also as founders. Structurally it has been incredibly helpful: Lisa takes your ideas and brings them to fruition. Her visual eye and style are exceptional. It is absolutely worth the investment of time and money. I couldn’t have done this alone – and I look forward to our future projects together.

    Hannah Marrian

    Co-Founder, Everwild Africa

MARKETING TEAM

Elizaveta Nor – Creative Producer, Marketing Manager

Hannah Marrian – Founder, Copy Assistance & Review

Finlay Marrian – Founder, Photography

Ksenia Kobi – Design & Visual Systems

Tatyana Nosova – Brand Design
Next

Patagonia Trails • Travel Industry