CASE STUDY

Bespoke Safari Expeditions, Kenya

EVERWILD AFRICA

Branding, Marketing & Sales Funnel Production

SCOPE

End-to-end development of brand identity, marketing system, sales funnel and customer journey for a high-end travel experience company offering privately guided safaris across Kenya.

The project focused on building a clear positioning, structuring the sales funnel, and creating a cohesive system that connects brand, content, and conversion across all touchpoints.

SERVICES

•Business and brand strategy foundation, including positioning, offer structuring, and identity development

•Marketing strategy and production – copy, design, content, mechanics, distribution across channels

•End-to-end sales funnel development connecting physical and digital touchpoints — from print materials and first discovery through email sequences, website conversion, and social engagement to closures.

PRODUCTION OUTPUT

•Brand identity, narrative and visual system

•Website and conversion-focused landing pages

•Sales funnel structure and user flow

•Email automations logic and campaigns

•Social media content system

•Art direction for photo and video production

IMPACT
(Dec 2024 – Apr 2026)

Audience reach & growth

Instagram audience: ~190,000 followers

Views growth: +400% account views/month

Website performance

Website visits: +60% growth year/year

System & business outcomes

Built full-funnel marketing system from scratch

Packaged signature safari experiences sales-ready

Created a evergreen content marketing process

Structured customer journey from discovery to booking

Branding & Marketing Assets

Brand Strategy & Identity • Web Suit • Social Media Content System •Email Marketing •Print

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  • You have completely reinvented us – somehow taking the essence of who we are and translating it into branding that feels both beautiful and deeply authentic. We are so proud of it, and it genuinely feels like a true reflection of Everwild – not only as a company but also as founders. You have also been such a pleasure to work – calm, thoughtful, hugely talented and with such an incredible eye. I know I have very high standards when it comes to design, but you really understood what we were trying to create and absolutely delivered. It is absolutely worth the investment of time and money. I couldn’t have done this alone – and I look forward to our future projects together.

    Hannah Marrian
    Co-Founder of Everwild Africa

  • We were looking for a new direction for our bespoke travel brand – something beautiful, editorial and inspirational, not a standard safari brand. Absolutely delighted with the outcome. It now feels like a true reflection of who we are – not only as a company but also as founders. Structurally it has been incredibly helpful: Lisa takes your ideas and brings them to fruition. Her visual eye and style are exceptional. It is absolutely worth the investment of time and money. We couldn’t have done this alone – and we look forward to our future projects together.

    Hannah & Finlay Marrian

    Founders, Everwild Africa

MARKETING TEAM

Elizaveta Nor – Creative Producer, Brand Strategist

Hannah Marrian – Founder, Copy Assistance & Review

Finlay Marrian – Founder, Photography

Ksenia Kobi – Design & Visual Systems

Tatyana Nosova – Brand Design
Next

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