ELIZAVETA
NOR


Creative Director • Producer
Talent Manager • Brand Strategist
Journalist • Writer

I PLAY IN THE FIELDS OF

art • cinematography • dance
photography • music
design • fashion • beauty
architecture • travel • wellbeing

I work at the intersection of creative production, talent direction, and brand strategy – shaping visual worlds, guiding people, and building systems that allow creative work to thrive.

With over a decade of experience across fashion, film, photography, and digital media, I lead projects end-to-end: from concept and teams to execution, positioning, to delivery and growth. My approach combines strong aesthetic sensibility with structure, compassion with long-term thinking.

I value diversity, open communication, and emotional intelligence – and I’m driven by work that feels human, intentional, and alive.

WHAT I DO:

I help brands, and talents bring ideas to life – and sustain them over time.

• Lead creative direction and full-cycle production

• Direct and manage visual talents in long-term collaboration

• Build brand strategy, marketing systems, and sales assets

• Translate vision into clear execution, teams, and outcomes

SELECTED ACHIEVEMENTS:

•Delivered 50+ high-end creative production projects across photo, video, and multimedia

• Led production teams of up to 50 collaborators, including talents and crew

• Managed production project budgets up to $30K, and 7 figures business

• Directed and supported 7 visual talents, some in multi-year ongoing partnerships

• Developed and led 20+ branding and marketing projects, including long-term engagements

• Built and scaled creative, operational, and marketing systems for growing creative businesses

PRODUCTION & DIRECTION

Campaigns & Editorials, Music & Dance films, Fine Art Photography

I lead full-cycle creative direction and production across photography, film, and digital media – from concept development to final delivery.

I work closely with teams and talents to shape cohesive visual worlds and ensure creative integrity at every stage.

Focus areas

• Creative concepts, scripts, storyboards, visual worlds

• Creative/Art Direction for photo, video, and multimedia projects

• Full cycle production management

• Budgeting, timelines, and production logistics

• Cross-functional team coordination

by Natalie Karpushenko

by Natalie Karpushenko

by Stephen Butkus

by Stephen Butkus

by Olie Vasileva

by Olie Vasileva

by Ghifarie Akmal

by Ghifarie Akmal

by Natalie Karpushenko

by Natalie Karpushenko

by Stephen Butkus

by Stephen Butkus

by Ghifarie Akmal

by Ghifarie Akmal

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Ghifarie Akmal

by Ghifarie Akmal

by Olya Vasileva

by Olya Vasileva

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Evgeniya Henne

by Evgeniya Henne

by Ghifarie Akmal

by Ghifarie Akmal

by Olya Vasileva

by Olya Vasileva

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Olya Vasileva

by Olya Vasileva

by Evgeniya Henne

by Evgeniya Henne

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Olya Vasileva

by Olya Vasileva

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Natalie Karpushenko

by Stephen Butkus

by Stephen Butkus

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Olya Vasileva

by Olya Vasileva

by Natalie Karpushenko

by Natalie Karpushenko

by Evgeniya Henne

by Evgeniya Henne

by Natalie Karpushenko

by Natalie Karpushenko

IMGL3116 copy.jpg
by Natalie Karpushenko

by Natalie Karpushenko

EXPLORE PORTFOLIO

TALENT DIRECTION & MANAGEMENT

Artists, Directors, Photographers, Cinematographers, Movement Directors

I work with visual talents in long-term, collaborative partnerships – combining creative direction, strategic positioning, and production leadership.

My focus is building sustainable careers through clear identity, strong portfolios, and commercially viable opportunities.

Focus areas

• Portfolio development and positioning

• Creative and commercial projects production

• Sales assets: web, media kits, presentations

• Pitches, negotiations, and sales closures

• Long-term growth strategy and career planning

Selected Talents

• Natalie Karpushenko, Artist & Director

• Zhenya Swan, Photographer & Writer

• Pete Kamein, Director & Cinematographer

• Stephen Butkus, Creative Director & Artist

• Marta Brizhan, Movement Director & Director

FEATURED IN

GET ACQUAINTED

BRAND STRATEGY & MARKETING

Creative Industries, Fashion Apparel, Wellbeing, Travel

I support brands and studios with strategy and marketing systems that allow creative work to scale — aligning vision, messaging, and production into coherent brand ecosystems.

Focus areas

• Brand positioning, voice, and messaging

• Content and campaigns strategy

• Sales funnels and product ecosystems

• Editorial, social, and email marketing

VIEW PROJECTS

COMPETENCIES

  • • Creative direction, art direction, storytelling

    • Full-cycle production (photo, video, multimedia)

    • On-set leadership and post-production supervision

  • • Brand positioning and communication strategy

    • Talent and business growth planning

    • Product and offer development

  • • Project and workflow management

    • Budgeting, timelines, and contracts

    • Team leadership and cross-functional coordination

  • • Notion, Asana

    • Adobe Creative Suite, Figma

EXPERIENCE

Creative production/Team Leading/Business Management – 10 years
All working experience – 20 years

  • Founder, Creative Director & Producer, Brand Strategist
    May 2021 – Present

    instagram.com/empassion.studio
    www.empassion.space

    • Founded and led a boutique creative studio focused on production, branding, and talent direction

    • Developed business, brand, and marketing strategies

    • Led creative direction and curated production projects

    • Managed teams, budgets, contracts, and client relationships

    • Oversaw sales processes, pitches, and commercial offers

  • Business Manager & Media Producer
    November 2019 - May 2021

    https://celinnedacosta.com/
    https://www.instagram.com/celinnedacosta/

    • Built and led cross-functional teams with non-directive management approach

    • Implemented SCRUM-based project management systems (Slack, Asana)

    • Increased 7 figure company revenue by 243% during tenure

    • Led multiple high-ticket launches and product ecosystems

    • Directed creative production for campaigns, courses, and media content

  • Business Manager & Media Producer
    June 2017 - September 2019

    • Managed business operations and creative projects across fashion & hospitality

    • Maintained media strategies for 100+ talents & brands

    • Led branding, content strategy, and production management

    • Coordinated web development, PR, and marketing initiatives

  • Head of Press
    August 2016 - April 2017

    http://arseniev.org/
    https://www.instagram.com/arseniev_museum/

    • Led press and media communications

    • Coordinated exhibitions, events, and public programs

    • Developed PR, marketing, and social media strategies

EDUCATION

  • Far Eastern Federal University, Vladivostok (2012–2016)

  • Far Eastern Federal University, Vladivostok (2014–2016)

  • • Transmedia

    • Convergence of Culture

kind words

  • Elizaveta became such an integral part of my creative and professional self. She became my creative core, a space where everything feels calm, safe, and honest. She have been a tremendous driving force in my growth. Thank you for your remarkable, almost universal understanding, your kindness, and your sense of responsibility. You are someone it is incredibly easy and joyful to be around, to work with, to exchange ideas with, and to feel inspired by.

    Zhenya Swan
    Photographer & Writer

  • I had an amazing experience working together with Elizaveta. She is highly qualified. I will always want to work with her.

    Stephen Butkus
    Creative Director & Artist

  • Working with Lisa was the best decision in my career! We absolutely accomplished all goals when working together. I felt happy that I was able to finally relax as Lisa would plan and create structures for our projects, which would make them easier to complete. In one word I would describe my experience as growth. Having a team makes you grow way faster. I think that’s the best investment you can do for your business!

    Natalie Karpushenko
    Artist, Photographer & Environmentalist

  • Liza was an absolute pleasure to work with. For 1.5 years, she was my right-hand woman assisting me with growing my coaching company and managing the operations side. I highly recommend Liza for her creative work: she has a unique sensitivity and understanding of what works and what doesn't from an aesthetic perspective. I loved the work she did with helping me manage content creation (across multiple media including content, writing, and video) and making sure that everything that came out of the company properly represented the brand and the aesthetics/feelings of it. She's a lovely human to work with and I hope you get that privilege!

    Celinne Da CostaStory
    Speaker, Author & Master Coach

  • It was amazing to work with Liza, she has made the project of my dreams come true! I was delighted by her clear communication and visual style. All of my needs and requirements have been understood and met. The job was done quicker than I expected and I was extremely satisfied with the result. We’ve discussed all of the details thoroughly and set a specific goal that has been achieved. If I was to describe our cooperation in one word it would be “Art”. I am a photographer, so my job is deeply connected to art, and unfortunately, developers rarely understand the creative needs that are essential for a website of a creator. However, Liza can perfectly combine creativity with functionality. If you want a creative, modern and aesthetically appealing website that will catch the eye of the customers, this is the place to go! I think the girls are one of the best on the market. Working with them was a very pleasant experience and I wish them good luck on their future projects!

    Katarina Cross
    Content Creator, Photographer

  • Working with the team of skilled professionals was a huge delight for me. I felt supported in my vision for my brand even though over the years I have been lost and without a clear direction forward. Girls made plenty of time for me to get clear on our work together and then once we made a plan, executed everything brilliantly. I have worked with other people in similar fields in the past with less success and I am not only pleased with how far we have come together, but also looking forward to the wonderful things we will create in the future. Girls are sincere creative professionals with an excellent eye for detail, all while managing every project within deadlines and making sure the vision for the brand is intact. I can’t recommend their talents enough, I can guarantee you will feel cared for in their very capable hands.

    Curly Willow,
    Jewelry Brand Founder