EVERWILD AFRICA
CASE STUDYBranding, Marketing & Sales Funnel Production
Bespoke Safari Concierge, Kenya
SCOPE
End-to-end development of brand identity, marketing system, sales funnel and customer journey for a high-end travel experience company offering privately guided safaris across Kenya.
The project focused on building a clear positioning, structuring the sales funnel, and creating a cohesive system that connects brand, content, and conversion across all touchpoints.
SERVICES
•Business and brand strategy foundation, including positioning, offer structuring, and identity development
•Marketing strategy and production – copy, design, content, mechanics, distribution across channels
•End-to-end sales funnel development connecting physical and digital touchpoints — from print materials and first discovery through email sequences, website conversion, and social engagement to closures.
PRODUCTION OUTPUT
•Brand identity, narrative and visual system
•Website and conversion-focused landing pages
•Sales funnel structure and user flow
•Email automations logic and campaigns
•Social media content system
•Art direction for photo and video production
IMPACT
(Dec 2024 – Apr 2026)
Audience reach & growth
Instagram audience: ~190,000 followers
Views growth: +400% account views/month
Website performance
Website visits: +60% growth year/year
System & business outcomes
Built full-funnel marketing system from scratch
Packaged signature safari experiences sales-ready
Created a evergreen content marketing process
Structured customer journey from discovery to booking
Marketing Assets
Web • Social Media •Email Marketing •Print
MARKETING TEAM
Elizaveta Nor – Creative Producer, Marketing Manager
Hannah Marrian – Founder, Copy Assistance & Review
Finlay Marrian – Founder, Photography
Ksenia Kobi – Design & Visual Systems
Tatyana Nosova – Brand Design
