Elizaveta Nor
Creative Producer, Art Director and Brand Strategist
Hi! It’s Lisa here
I am always open to cooperation in the field of leading creative teams and coordinating projects connected to content and media production, art, tech, and education.
With a purpose-driven mentality, I have a growth mindset combining creativity, self-management, and effective communication. I am proactive, and always looking to learn and improve.
My approach while leading teams is to create conditions for self-organisation and clearly articulate the context. So colleagues have everything they need to take initiative, achieve goals and grow while enjoying the working process.
The area of my research is media, philosophical and political processes through the prism of digitalisation. I am passionate about ecology and human rights. I value awareness, empathy, co-creation highly in my work.
Hobbies – literature and photography.
Education
2012-2016, Far Eastern Federal University, Vladivostok. Institute of Publishing Business and Design.
Bachelor degree with honors in Creative Writing and Publishing Business.
2014-2016, Far Eastern Federal University, Vladivostok. Institute of Translation studies.
Presentations at the scientific conferences with publications on the topics "Transmedia" and "Convergence of culture".
Competences
Creative Production
Leading the full-cycle production of photo, video, and multimedia projects — from ideation to final delivery.
Translating creative briefs into actionable production strategies that align with timelines, budgets, and objectives.
Building and managing production workflows: pre-production, shoot, and post-production phases.
Overseeing logistics: scheduling, budgeting, location scouting, styling, tech rentals, and travel coordination.
Recruiting, briefing, and managing cross-functional production teams (DoPs, editors, talent, stylists, set designers).
Acting as the central point of coordination between creative vision and operational execution.
Supervising on-set production, resolving real-time challenges, and maintaining timeline adherence.
Managing post-production flow, ensuring timely delivery and quality control.
Ensuring the project is delivered on budget, on time, and meets both creative and business goals.
Tools: Notion, Asana, Adobe Suite, Figma
Art Direction
Developing the visual concept and creative direction of campaigns and content projects.
Leading the creative process from ideation to execution: concept development, moodboarding, storyboarding.
Defining visual language across photography, video, graphic design, and digital outputs.
Directing the look and feel of productions: tone, styling, composition, and art references.
Collaborating with designers, photographers, stylists, illustrators, and motion artists.
Supervising shoots to maintain visual coherence and direct aesthetic decisions.
Crafting and executing brand identity through visuals and storytelling.
Overseeing the design of layouts and compositions for digital, print, and social media.
Researching visual trends and innovations to keep work fresh and culturally relevant.
Delivering final creative assets that embody the brand's narrative and emotional tone.
Tools: Adobe Creative Suite, Figma
Digital Marketing
Developing and executing holistic branding and marketing strategies to support business and creative goals.
Defining brand positioning: mission, values, voice, goals, and ideal customer profiles (avatars).
Conducting in-depth market, competitor, and audience analysis to uncover insights and opportunities.
Designing content strategies based on communication objectives, audience psychology, and user journeys.
Building and managing sales funnels and content ecosystems to support conversion and engagement.
Coordinating the editorial calendar and ensuring consistency across platforms and campaigns.
Managing owned media channels (newsletters, blogs, social media) and ensuring alignment with brand messaging.
Identifying and securing earned media opportunities (PR, media placements, partnerships, collaborations).
Analyzing campaign performance through data tracking, KPIs, and insights reporting. Iterating and optimizing strategies based on results to improve reach, engagement, and conversions.
Supporting cross-functional teams (producers, designers, writers) by providing data-informed guidance.
Business Management
Steering overall business growth strategy in alignment with company vision and values.
Supporting CEO, consultants, and leadership team in high-level decision-making and direction setting.
Overseeing operations, ensuring all departments align with business priorities and workflows.
Designing and optimizing systems for scalability – including tech infrastructure, SOPs, automations, and funnels.
Managing financial oversight: budgeting, forecasting, contracts, payments, and financial systems.
Implementing organizational structures to support cross-functional collaboration and performance.
Supervising data management and business intelligence processes to guide strategic decisions.
Driving innovation by sourcing and integrating new technologies to improve efficiency and output.
Providing strategic guidance to product, marketing, and creative teams to ensure cohesive execution.
Building a resilient, values-aligned business ecosystem for long-term sustainability and impact.
Product Management
Leading end-to-end development of creative products (courses, events, media, digital tools).
Defining product vision, purpose, and positioning aligned with brand values.
Translating creative ideas into structured product roadmaps and timelines.
Coordinating cross-functional teams (creatives, tech, marketing, production) toward shared goals.
Researching market trends, competitors, and audience needs to inform product strategy.
Prototyping offers and testing MVPs (Minimum Viable Products) for feedback and iteration.
Setting up user journeys, workflows, and content architecture.
Managing budgets, resources, and production timelines.
Ensuring high-quality execution, coherence, and functionality of product deliverables.
Monitoring performance, gathering feedback, and iterating for growth and scale.
Tech-savvy: Asana, Notion, Airtable, Figma, Google Suite.
Team Leading
Shaping team culture rooted in shared values, collaboration, and emotional intelligence.
Designing the team structure: defining roles, growth paths, and performance expectations.
Leading talent acquisition strategies – from identifying needs to recruitment, assessment, onboarding, and offboarding.
Establishing systems for feedback, performance reviews, and continuous team development.
Supporting team well-being and emotional dynamics through active listening, consulting, and mediation.
Facilitating team events and meetings that foster clarity, accountability, and cohesion.
Managing relationships with contractors, collaborators, and external partners.
Overseeing cross-team communication flows to ensure transparency and shared focus.
Developing leadership within the team by mentoring emerging talent and creating space for ownership.
Aligning team goals with company vision, creative direction, and business strategy.
Experience
Business management/Team leading – 5 years
Creative production/Art Direction/Content Marketing – 10 years
All working experience – 17 years
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Founder, Creative Producer, Art Director and Brand Strategist
from May 2021• Strategizing – developing business and brand strategies.
• Marketing management – generating leads: planning and executing promotional strategies.
• Sales management – sales closures: managing driving revenue activities through arranging commercial offers, sales communication and building sales funnels.
• Customer support – communicating with clients/investors, dealing with complaints, delivering and presenting projects.
• Creative direction – generating creative ideas, arranging scripts, storyboards, and vision boards. Production projects curation.
• Project management – planning and executing projects; developing schedules and budgets.
• Team management – selecting and hiring crew and talent; coordinating the team.
• Legal and financial management – managing the budget, allocating resources, tracking contracts, invoices, payments, contract legal permissions and agreements.
• Writing, design, and programming projects.
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Business manager, Project manager, Team lead, Media producer
November 2019 - May 2021https://celinnedacosta.com/
https://www.instagram.com/celinnedacosta/Achievements:
• Built the team and lead it in the way of non-directive management.
• From two chats in What's app and a Trello board with weekly tasks – organized a project management system based on the SCRUM methodology with optimized communication in Slack channels and task management in Asana with an inter dependences to track team workloads that increased efficiency and productivity.
• Created the foundation of systems for operational processes and automatizations.
• During my tenure, the company's revenue grew by 243%.
• We launched three marketing campaigns to sell high-ticket signature group course with a 4-times increase in price and onboarded ~90 students.
• Following the strategy of overcoming the plateau and scaling the company, lead the team to build a sales funnel for 5 products ladder (3 courses with ~ 70 lessons and ~ 25 guides, group and personal coaching programs).
Business Manager Responsibilities:• Strategic planning – worked with CEO and consultants to develop Company's strategy, allocate resources to pursue strategies, implement projects plans to achieve business goals.
• Team leading – together with CEO Identified team culture, defined roles and competencies. I built the team, created systems for searching, interviewing, testing, onboarding candidates. As well as integrated performance review system tracking KPI metrics and team members growth directions. Dealt with expectations and complaints while organising and moderating meetings. Was a primary point of contact for partners and outsource specialists, created technical requirements with controlled timing and quality.
• Executive management – managed the Company's core and growth business operations.
• Project management – managed projects in Asana (build up systems with milestones, tasks, and subtasks) and monitored progress on a daily basis. Was the go-to person on any questions related to projects.
• Systems management – built, automated, and maintained business processes (tech, SOP's, documentation). Tested technical systems before deploying (such as sales funnels, processes, etc.).
• Creative management – led the creative process for all types of content, including campaign emails, broadcast emails, Facebook ads, social media posts, sales page copy, landing page copy, site copy, webinar slides, webinar scripts, course materials, and graphic design projects.
• Data management – organised and analysed data. Maintained the system for saving and updating business information.
• Financial management – tracked team, contractors, services, clients' payments, and balances.
Media producer Responsibilities:
• Content management – executed brand content strategy; repurposed content and managed publishing it across media platforms. Supported CEO with content production and creation, bringing all pieces into one hero blog. Worked closely with other members to align messaging and the brand's core value and pillars across the scope of the company.
• Content marketing – led content plans on core promotion goals/revenue driving activity including launches and campaigns. Supported marketing initiatives throughout the company including email marketing, funnel building, lead magnet. Created regular EDM campaigns with CTA's (Call to Actions) and monitored stats to ensure optimal open rates and retention. Created and monitored funnels within the business (including sales funnels, nurture funnels, value add funnels).
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Business manager, Project manager, Storyteller, Media producer
June 2017 - September 2019
• Management: Business operations; PR/Marketing/SMM strategies; Web development coordination; Leading the team.• Content: Copywriting; Organizing production, Branding, Visual, Storytelling strategies; Interviewing
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Head of Press
August 2016 - April 2017http://arseniev.org/
https://www.instagram.com/arseniev_museum/Media management; Press team leading; Organization support of events, exhibitions; Coordination of press, speakers; PR, Marketing, SMM strategy development and realization.
Content creation (texts, visuals);
Managing web development team.
Testimonials
